{"id":289,"date":"2026-01-02T17:00:13","date_gmt":"2026-01-02T17:00:13","guid":{"rendered":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/?page_id=289"},"modified":"2026-02-04T23:47:41","modified_gmt":"2026-02-04T23:47:41","slug":"selos-brasileiros","status":"publish","type":"page","link":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/selos-brasileiros\/","title":{"rendered":"Selos Brasileiros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"289\" class=\"elementor elementor-289\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2e215 e-flex e-con-boxed e-con e-parent\" data-id=\"3c2e215\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4aa7a elementor-widget elementor-widget-heading\" data-id=\"ae4aa7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bfa61b elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4bfa61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como aplicar os Selos Brasileiros de Indica\u00e7\u00f5es Geogr\u00e1ficas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-630ba94 e-flex e-con-boxed e-con e-parent\" data-id=\"630ba94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0602fdd elementor-widget elementor-widget-heading\" data-id=\"0602fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Indica\u00e7\u00f5es Geogr\u00e1ficas no Brasil<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6120838 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6120838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">Quando um produto ou regi\u00e3o se destaca pela qualidade, tradi\u00e7\u00e3o ou reputa\u00e7\u00e3o, ele pode receber uma Indica\u00e7\u00e3o Geogr\u00e1fica (IG) \u2014 um reconhecimento oficial que protege a origem e valoriza a identidade do territ\u00f3rio.<\/p><p data-path-to-node=\"2\">Quando uma regi\u00e3o se distingue pela qualidade de seus produtos ou servi\u00e7os, as medidas de prote\u00e7\u00e3o de origem permitem que essa identidade se destaque no mercado.<\/p><p data-path-to-node=\"3\">Uma Indica\u00e7\u00e3o Geogr\u00e1fica protege o nome geogr\u00e1fico, ou gent\u00edlico, de determinada localidade em que h\u00e1 um produto ou servi\u00e7o cujas qualidades, caracter\u00edsticas ou reputa\u00e7\u00e3o s\u00e3o atribu\u00eddas a essa origem.<\/p><p data-path-to-node=\"4\">No Brasil, esse reconhecimento \u00e9 feito por meio de selos nacionais que garantem autenticidade, controle e pertencimento. Eles representam o v\u00ednculo entre o produto, o saber-fazer de suas comunidades e as caracter\u00edsticas \u00fanicas do local onde s\u00e3o produzidos.<\/p><p data-path-to-node=\"5\">A seguir, voc\u00ea encontra os selos oficiais utilizados para identificar e certificar as IGs do Brasil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04a47a5 e-con-full e-flex e-con e-parent\" data-id=\"04a47a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53fc26b elementor-widget elementor-widget-heading\" data-id=\"53fc26b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selos Nacionais Aplic\u00e1veis a:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4ba1e e-flex e-con-boxed e-con e-parent\" data-id=\"cf4ba1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ed31a2 e-con-full e-flex e-con e-child\" data-id=\"3ed31a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-17a6550 e-con-full e-flex e-con e-child\" data-id=\"17a6550\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1822d8f elementor-widget elementor-widget-image\" data-id=\"1822d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"283\" height=\"283\" src=\"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/IP.png\" class=\"attachment-full size-full wp-image-523\" alt=\"\" srcset=\"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/IP.png 283w, https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/IP-150x150.png 150w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0018686 e-con-full e-flex e-con e-child\" data-id=\"0018686\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e788827 elementor-widget elementor-widget-text-editor\" data-id=\"e788827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\"><strong>Indica\u00e7\u00e3o de Proced\u00eancia (IP)<\/strong>: Nome geogr\u00e1fico de uma regi\u00e3o reconhecida como centro de produ\u00e7\u00e3o, extra\u00e7\u00e3o, fabrica\u00e7\u00e3o ou presta\u00e7\u00e3o de servi\u00e7os.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66fc38a e-con-full e-flex e-con e-child\" data-id=\"66fc38a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-996795e e-con-full e-flex e-con e-child\" data-id=\"996795e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b550ae elementor-widget elementor-widget-image\" data-id=\"8b550ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"501\" height=\"501\" src=\"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/Ativo-2.png\" class=\"attachment-full size-full wp-image-525\" alt=\"\" srcset=\"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/Ativo-2.png 501w, https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/Ativo-2-300x300.png 300w, https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/Ativo-2-150x150.png 150w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58f6989 e-con-full e-flex e-con e-child\" data-id=\"58f6989\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0310b elementor-widget elementor-widget-text-editor\" data-id=\"8e0310b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">Denomina\u00e7\u00e3o de Origem (DO):<\/b> Nome geogr\u00e1fico que designa produtos ou servi\u00e7os cujas qualidades ou caracter\u00edsticas se devem exclusiva ou essencialmente ao meio geogr\u00e1fico (fatores naturais e humanos).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c5291c e-con-full e-flex e-con e-child\" data-id=\"3c5291c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-05a399c e-con-full e-flex e-con e-child\" data-id=\"05a399c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-576c348 elementor-widget elementor-widget-text-editor\" data-id=\"576c348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"1\">\u00a0O selo nacional brasileiro \u00e9 emitido pelo INPI e identifica produtos cuja reputa\u00e7\u00e3o ou caracter\u00edsticas est\u00e3o ligadas diretamente ao territ\u00f3rio, garantindo seguran\u00e7a e autenticidade ao consumidor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b51903 e-flex e-con-boxed e-con e-parent\" data-id=\"6b51903\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-484a3cc e-con-full e-flex e-con e-child\" data-id=\"484a3cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ee75dc e-con-full e-flex e-con e-child\" data-id=\"6ee75dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bca0058 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"bca0058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"400\" src=\"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/MicrosoftTeams-image-6.jpg\" class=\"attachment-full size-full wp-image-291\" alt=\"\" srcset=\"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/MicrosoftTeams-image-6.jpg 225w, https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-content\/uploads\/2026\/01\/MicrosoftTeams-image-6-169x300.jpg 169w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a4518 e-con-full e-flex e-con e-child\" data-id=\"32a4518\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3347fa elementor-widget elementor-widget-heading\" data-id=\"a3347fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/PORT_INPI_PR_046_2021_anexo.pdf\">\nPortaria INPI\/PR n\u00b0 046, de 14 de outubro de 2021<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a1cb3 elementor-widget elementor-widget-text-editor\" data-id=\"e0a1cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Institui os Selos Brasileiros de Indica\u00e7\u00f5es Geogr\u00e1ficas e<br \/>disp\u00f5e sobre sua finalidade, direito de uso e formas de utiliza\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3387e59 elementor-widget elementor-widget-heading\" data-id=\"3387e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/Manual-de-Identidade-Visual-e-Uso-dos-Selos-Brasileiros-de-Indica%C3%A7%C3%B5es-Geogr%C3%A1ficas.pdf\">\nManual de Identidade Visual e Uso dos Selos de Indica\u00e7\u00f5es Geogr\u00e1ficas<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb0e8e0 elementor-widget elementor-widget-heading\" data-id=\"cb0e8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selos de Indica\u00e7\u00f5es Geogr\u00e1ficas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-908cd34 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"908cd34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/DO.pdf\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selo \u2013 Denomina\u00e7\u00e3o de Origem<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/DO_pb_negativo.pdf\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selo \u2013 Denomina\u00e7\u00e3o de Origem (Negativo)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/DO_pb_positivo.pdf\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selo \u2013 Denomina\u00e7\u00e3o de Origem (Positivo)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/IP.pdf\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selo \u2013 Indica\u00e7\u00e3o de Proced\u00eancia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/IP_pb_negativo.pdf\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selo \u2013 Indica\u00e7\u00e3o de Proced\u00eancia (Negativo)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/datasebrae.com.br\/wp-content\/uploads\/2018\/07\/IP_pb_positivo.pdf\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selo \u2013 Indica\u00e7\u00e3o de Proced\u00eancia (Positivo)<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Selos Como aplicar os Selos Brasileiros de Indica\u00e7\u00f5es Geogr\u00e1ficas? Indica\u00e7\u00f5es Geogr\u00e1ficas no Brasil Quando um produto ou regi\u00e3o se destaca pela qualidade, tradi\u00e7\u00e3o ou reputa\u00e7\u00e3o, ele pode receber uma Indica\u00e7\u00e3o Geogr\u00e1fica (IG) \u2014 um reconhecimento oficial que protege a origem e valoriza a identidade do territ\u00f3rio. Quando uma regi\u00e3o se distingue pela qualidade de seus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-289","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/pages\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/comments?post=289"}],"version-history":[{"count":75,"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/pages\/289\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/pages\/289\/revisions\/768"}],"wp:attachment":[{"href":"https:\/\/desenvolvimento.upbranding.com.br\/data-sebrae\/wp-json\/wp\/v2\/media?parent=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}